30th Year Campaign
In celebration of the 30th anniversary, MAKE UP FOR EVER partnered with 30 elite makeup artists across all areas of the industry. The brand’s unique story is shared through the eyes of the artists that helped shape it into a cult favorite for both the professional community and the everyday woman. Together, these 30 artists curated this limited edition palette inspired by each of their unique journeys within the industry to celebrate the brand’s unique heritage that continues to inspire, educate and elevate. My role: Creation of the main campaign visual and art direction on the overall campaign